Tourism and Visitor Bureau Manager - Full-Time

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Tourism and Visitor Bureau Manager - Full-Time

Department: Administrative Services

Reports to: Director of Administrative Services

FLSA Classification:  Exempt

Starting Salary: $46,588 - DOQ
 

JOB SUMMARY:

This is a Full-Time, mid-level, professional staff reporting directly to the Director, Administrative Services.  The candidate will be responsible for administering the city’s destination marketing and tourism initiatives.  The incumbent is responsible for developing, managing, leading, evaluating, and continuously improving programs, with an understanding of the marketing and promotion function of the Convention and Visitors Bureau, which includes the promotion of locations throughout the city as a viable, competitive, & preferred option for local, national, & international meetings, events, and celebrations for business, and leisure.

SUPERVISION RECEIVED AND EXERCISED

This position works under the general guidance and direction of the Director, Administrative Services.  Generally exercises no supervision.

TYPICAL DUTIES

Duties may include but are not limited to the following:

• Manage and lead by establishing strategic direction, developing policies and establishing priorities, programs, systems, and standards.

• Develop and implement destination management and marketing plans, written, verbal, and electronic.

• Forge effective relationships with the stakeholders in the community.

• Collects and maintains information on hotels, bed and breakfasts, and other short-term rentals subject to the hotel occupancy rate.

• Develop and maintain effective relationships and strong partnerships with the public, City of Stephenville Departments, the hospitality industry, regional partners, state agencies, and others.

• Coordinates and participates in organizing committee meetings, scope development and event plans.

• Recruits new events and festivals that are compatible with the vision of the City of Stephenville to attract diverse audiences and showcase the destination’s unique offerings.

• Ensure all department activities are aligned with the city’s strategic plan.

• Organize and manage events that draw tourists to Stephenville with an emphasis on hotel nights sold.

• Social Media Marketing, ad management, website content review and update.

• Develop and maintain department budget within the confines approved by council.

• Keep the Director for Administrative Services informed on issues related to tourism.

• Perform related or other duties as assigned.

MINIMUM QUALIFICATIONS:

• Must be a United States Citizen.

• Must hold a valid Texas driver’s license and maintain a satisfactory driving record;

• Ability to communicate (read, write, and speak) effectively in the English language;

• Two (2) years of experience in destination marketing, tourism development, or a related field.

• Four (4) year degree from an accredited university is desired.

• Working knowledge of the operation of personal computers, work processing software, peripheral office equipment such as printers, faxes, copiers, calculators and other modern office equipment.

ABILITY TO:

• Establish and maintain effective working relationships with other employees, the public, other agencies and vendors.

• ▪Prepare and maintain routine records and reports.

• Work within a budget.

• Analyze situations or problems quickly and objectively, identify alternative solutions, and take appropriate action.

• Learn the operation of standard equipment and facilities required in the performance of assigned tasks.

• Ability to plan and execute work tasks according to schedules and deadlines.

• Prepare accurate and grammatically correct written reports.

• Communicate effectively, both orally and in writing.

• Think and act quickly and judge situations and people accurately.

• Perform basic mathematical calculations used in formulas.

• Maintain effective audio-visual discrimination and perception needed for:           

            *making observations

            *communicating with others

            *reading and writing

            *operating assigned equipment

• Create, design and complete marketing pieces, ads for publications, website updates using or having knowledge of various graphic design tools.

PHYSICAL REQUIREMENTS:

Position requires the ability to stand, push, pull, squat, kneel, twist, reach, climb, crouch, and stoop while assisting others or working alone. This position also requires repetitive hand movement and fine coordination in using computer keyboards.  Must be able to sit for extended periods of time during the day-to-day functions.

Work is performed in both an office and outdoor setting. While performing the duties of this job, the employee may occasionally lift and/or move up to 30 pounds. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT:

Majority of the work is performed in an office setting and may be subject to ordinary risks typically found in an office environment.  Some tasks are routinely performed without exposure to adverse environmental conditions; however, some tasks are performed with exposure to dust or pollen, heat/cold or extreme weather conditions.  The noise level in the work environment is usually quiet to moderate.      

NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, and physical demands required.

“As an equal opportunity employer, the City of Stephenville considers only qualified applicants without regard to color, age, race, ethnicity, sexual orientation, GENDER IDENTITY, gender expression, disability, national origin, veteran or marital status.” 

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